You also have to check the "special deal" prices carefully. Sometimes it's cheaper to buy a single pack / item than it is to by the "special two pack / item deal". Similarly it can sometimes be cheaper to buy two smaller packs, than the one bigger pack.

Putting chocolate and these type of items in reach of children or near the checkout

By placing stuff we want next to stuff we need

Offering us extra points if we buy an item - we may not really need it - or get more than we need to get extra points.

Specials, lollies near checkout for kids attention

I stick to a list of what need and that’s it for the week and if things are on special I buy them in bulk Edited 24-Jan-24 20:35pm

by having comparative specials like buy this item & get the other at half price

specials at the ends of aisles and products on shelves at a certain height where they are most noticed

They take advantage of the average shopper .Have a budget & only buy what you can afford .Only buy what is on your shopping list.Think of your figure when you see the gum & lollies "a minute in your mouth & forever on your hips /belly"take free magazines .

Sometimes I don’t even buy everything what I need, I got so frustrated with the whole humbug, just want to escape.

The question should be, ‘ How do stores get us to pay more’ And the answer they found is, put less in the box or bottle/can, but still charge the same price…

My husband just buys what we need , and nothing more

I don't buy it's as I buy what I needed

Easy, lying

I don't buy the lollies or gum but I have occasionally bought a magazine.

Doesn't work with me at all. I go in with a list, and I stick to it. There is nothing in a store that can make me buy on impulse. I have all I need. I've been budgeting since high school, and I'm very thrifty, and happy with the necessary things of life. Less is More! ;-D

The stores use attractive packaging to get us to buy more sweet snacks we like such as cupcakes, chocolate bars and ice cream.

You need to be really careful at supermarkets, the multi buy specials are often dearer than single items. Always check check check especially woolies

Discount when you buy two and chocolate bars at checkout especially when you have kids

Free stuuf. More points.

DONT LOOK.

Marketing is a cunning business

Gosh ,With inflation I have to stick to a budget.

I do all my food shopping online so I dont get tempted by the specials and I can easily stick to my budget

Yes

Yes and they put lollies down at child's height so they see them. I think it is cute that in the veggie section they do have a help the kid's fruit and veg baskets. Maybe to get kids to eat some thing healthy while the adults do the shopping. The shops always smell of freshly baked doughnuts. yummy and too irresistible and they are my down fall.

Supermarkets put chocolate and lollies within reach and height of children at the checkouts.

Having been a grocery buyer n New Zealand here's some things they do. Loss leaders, I would pay $1.19 for a 1.5 litre coke and sell for 99 cents but the display is placed by lollies, chocolate biscuits and chippes that the brain tells people to grab with the coke. Profit is made on all the extra more profitable items. Buy multiples to save, not always the thing to do eg: as buying 5 for $4 can be more expensive that buying 4 single items at 78 cents Location location location, the placement of goods is determined by science. Grocery chains pay big money for data on what humans prefer and will do. Just like the layout of the store is designed to herd the naive to what they want you to buy. Even the shelves are analyzed to see what you see first, second etc. Always double check the sale price to the normal price usually underneath as you may be surprised. Did you know companies like nestle, coke etc are charged money to have their goods on sale. They are also pressured into a cheap price so the supermarket can lower the price but make a bigger profit. Use your brain or they will manipulate you and bend you to their will.

They make sure that they place special offers at the ends of the main aisles so that yo do not miss the offers.

Sorry, the zipper has jammed on my impulse purse or too embarrassed to open up lest the contents be jiltz!

I don't do that, hubby grabs his from in store as we pass the sweets aisles, so always have plenty on hand at home, no need for those purchases at check outs, even now, I've told him to stop buying and eat what we've got.

There are groceries, meat, bread, magazines and other items.

Agree with you Natalia, but also they keep moving articles around in the store saying it's a refurbishment. This means you have to go looking for what you want down aisles you wouldn't normally go down. I always have a list of what I need, so I only buy that which I know I need and not anything else extra.

Place things that they want to sell at eye level on the shelves and lots of colourful advertising around it so it is easy to grab as you walk past and it attracts your attention. They then place things kids crave at the end of isles and checkouts to harase their parents to get them whatever and buy things that the person never wanted. The music they play has been carefully chosen to make you part with more money as well so everything in the store is designed to make you want to impulse buy.

You are absolutely right with what you said. They also put items that children are interested in down at their eye level. There are many tricks of the trade when it comes to merchandising. Stores take this very seriously, as they should, and they do research on that. Another thing that I've noticed is that Walmart often moves all the aisles around so you can't find what you're looking for. I spoke to a man in the store about that, and he told me that he couldn't find anything either! The point to this is that you will go down aisles that you wouldn't normally go down and pick up items you never saw before or make an impulse purchase. When I don't go to Walmart, I find I have saved so much money. At the same time, I have everything I need. I buy most of my groceries at the local store which is more expensive, but I buy what is on sale and only buy what I need! In the long run, buying at the local market saves me money.

Marketing, Marketing, and more Marketing!

I buy liquidation things

They play calming music so you stay longer to look and buy more

most definitely, along with advertising specials that cost more than the normal price, i always lift the special tab to ensure they are not ripping me and others off, then i will rip the sale ticket off it that's what they are doing.

The end of Ailes a prime spot to get your attention.

They put on Specials, usually they are on the Lower Price for a week. Over recent years the Manucturers, not the stores, in order to maintain a particular Price Point, reduce the size, weight in their products. Remember wheh Wine and Spirits came in 750mls bottles? Now it is 700mls for the same price. Biscuits have been reduced in size but, until recntly when the Manufacturers Increased the Price of their products to the stores way out of proportion to the Cost Of Living Indices, the weight, but not the number of biscuits has beeb reduced. Something I find interesting is that all the Supermarkets have increased all of their prices, in Australia, by on average 21.7%, only to then put the same items out on "Special" at Half Price.

They lower the price of some items to think you are getting a bargain but there is less in the pack or tin.

I buy the things that I want, and if I don’t want something, I don’t buy it, even if it stairs at me at checkout.

Specials each week. If you check the catalog for Coles/ Woolworths each week they alternate with some items. Coke and Pepsi,other drinks, chocolate ,and other items. I always looks for markdowns on use by dates. Long weekends on public holidays is good. I try to get non perishables on special as they don’t go off. I have found it best not to take small kid’s shopping as my grandson knows where the toys are and checkouts are a major problem with lollies etc at them.

The ones I have visited have all had the milk about the furtherest from the door as you can get. That means you walk around half the store first.

Discounts on soon to expire items

haveing 2 for 1 deals

By lowering the price

Dear Natalia look at the bottom row deter buying luxeries and brand names

you hit the nail on the head, especially if you have kids with you. everything at the checkout is put in their line of sight

I only buy what I need I am in and out as fast as I can I am not interested in any other things just what on my list

They have all kinds of tricks up their sleeves, including buy 1 get 1 free, and even prices such as $2.99 are a clever ploy. It is of course only a matter of 1 lousy cent but to have it priced that way makes it look so much cheaper than simply $3. And yes, there are all the lollies and magazines right near the checkout, which often provide parents with a great deal of frustration when kids see them and want chocolates.

They should have specials and discounts items equally around the store. It's up to the individual whether they want to take advantage of it or not.That's your choice! At the end of the day, did you really need it in the first place?

I only buy what I need and dont look at these things I am not interested in get in and out as fast as I can

I get it but there are things I am no longer interested in. I have cash and that is that. It does work well if you can do it.

Lower ricing for buying more than 1 of the same item. Grrrr

Pricing positions advertising & promotions

Supermarkets think they are clever with the "store/stock plan" but they don't trick me, nor do I buy on impulse!

Some people don't notice but the size of the cart. Some cart are oversized and some people feel the need to fill it.

I look at the covers on the magazine - scan them all but never buy any. OMG I lifted one and it was $14.99

Some use the 2. For1 idea as this sometimes is a real discount on the product

I only buy what I put on my list. Why would I buy something I didn’t come for???

Display products at aisle ends which are not on special!

I hated it when my children were young they always wanted candy at checkout aisle. It is that way still today and its easy now to avoid impulse buying for me. They should have bargains near the checkout aisle.

They use line-of-sight marketing to place sale items where they will draw our attention

They have a planned way of placing items that will grab your attention and they make them look like bargains and we all love bargain shopping

By offering high quality goods at very reasonable prices. No, they'll never do that. Sorry, my bad.

They also put the staples at the back of the store, like bread and milk, so you have to pass everything else in the store to get to them. When on line shopping first started, my sister-in-law started using it because she said it saved her money. I challenged that by saying that you don't get any reduced items, etc. Her retort was that she stuck to her list and only bought what she needed so, in the end, it saved her money. I could see her arguement.

Stores are experts at the human psyche, and they know and are trained on how to suck us in

So true

Just by doing that and with colourful displays at the end of aisles.

Don't get sucked in. It's a mind game. Your mind is the decider in the end, you decide to purchase that on a whim. Then the market wins because they got your money. I never impulse purchase, and It's like ads, I mute ads so I do not buy into that crap

It only works if you choose to buy more or get sucked into it.

The one stop shop busy day impulse, I guess.

I buy what I need impulse has never been in my shopping mind

They put all the helathy stuff around the skirts of the store *supermarket* which means if you need anything else you have to go through the store to find, which leads to impulse buying. This is based on supermarkets in Australia 🇦🇺

Putting the more expensive cereals on the shelf where a child can reach them sitting in the cart.

We are constantly bombarded by marketing - both inside and outside of stores. If you use complimentary wifi, you are tracked and sent details of offers for products and stores. If you want to avoid impulse purchases, having a predetermined list and sticking to it can help.

Knowing this I ignore them

One can of soup for $3.25 or 4 cans for $10...That's how they get me to buy more soup.

It is very seldom that I am tempted by them, I go with what is on my list.

Often what lures me into a supermarket would be a sale. Once there I might find other items I might need.

Subterfuge

offer on sale items at check out eg cheesies

Putting expensive biscuits and sweets at eye level for young children.

I DON'T GO FOR ANYTHING THAT I DO NOT NEED

It is there and it instantly catches your eye and you buy it. I know it works because when my wife is shopping with me she definitely will buy it and iam usually very reluctant unless I know I have to buy.

Lower prices,discounts

By giving discounts on two or more itemsEdited 24-Jan-24 05:27am

They use good advertising strategies to promote their product or service to people who willing to buy their product or service.

change the layout so you have to search for your items again, but that just irks me so even if i see something impulse i say no i am cranky

Slow music makes shoppers walk more slowly - the longer you spend in a store, the more you are likely to spend. BOGO free or at 1/2 off. Nice displays. Bakery smells. Buy 2, get 1 - I hate that one!

Whatever they do doesn't interest me.I go with my list & that's what I buy. When I reach the checkout, all I want to do is get everything through the checkout & get out of there. I shop because I have to not because I want to.

Offer coupons/points for money if you spend a specific amount of money in their store.

marketing slow moving items

i dont know why they have it there, never have bought it dont even look at it, my parents never even look their either, i hate it, and i think it makes me feel a bit claustrophobic when its in the checkout

Advertising aggressively.

Here are a few ideas: -Covetousness drives consumerism, so they dangle whatever, amidst music and even dry air to encourage extra spending.-Whatever it takes to scare you into thinking disaster is coming. -Some remove small baskets and use only large push carts. -Talking up sales on some items to make you think you still have resources to buy other items. (Ignoring your list and needs). -Colours up front to lure you inside. Best items needed are usually against the walls, deeper inside. Anything that furthers deception. -Offer comparative shopping prices to make you think this is best for you. -Eye level catches like sweets kept lower at child levels. -Stores like Ikea will make you walk a mile through just to buy a few things while winding through and fetching unlisted items. -Strain the lineups (fewer cashiers/checkout spots), so if you linger for longer, you might grab something else. -Coupons galore, so you can max out confidently. If the shopper isn't very financially prudent to shop based on need with a strict list, time/money management, kid-free, not hungry etc, then ...

How about opening up a vent in the bakery section, so that the scent of freshly baked bread wafts through the store!

We get bored and want things, Its easy to not buy though, just dont